E-commerce is rising, but ever thought about why exactly your target market wants to order online? Despite the fact that the thought of retail stores continues to be very popular?
Even though businesses spend a lot of time attempting to define their buyer personas and ideal customers, they generally overlook the main psychology behind internet shopping.
Customers don't really buy anything from anyone online. They have a thought processes that either encourages them to complete a purchase or drives them away to another retailer. For example, products having a big cost often face difficult in selling online. And then there are products that people may want to get a feel of before purchasing.
But with all the changing times, e-commerce has become a way of life and businesses have found a way to suffice the decision-making needs with the customers.
1. Wide range of products to choose from
Having a web based store provides you with an opportunity to get after dark shelf space issues and include more inventory in your business.
While it might seem like challenging to most retail business holders, the opportunity of being offered an array of products online is one with the primary causes of the shift to digital shopping. More and more people today ask for brands online rather than stores - they have more product variations, sizes, availability, etc.
For example, Amazon started as a web based bookseller. But today, it sells everything from clothes, shoes, bags, watches to even peanuts.
2. Competitive prices for all products
Today, there are numerous of people who visit physical stores to test a product, its size, quality as well as other aspects. But hardly any of them make the purchase from all of these stores. They tend to ascertain the same product online instead.
The reason being, the expectation of the competitive pricing. These industry is commonly known as bargain hunters.
If you are able to, offer competitive pricing for your products as compared to that with the physical stores. You could also elect to put a number of products on every range, on sale to draw the attention of bargain hunters.
For example, Snapdeal provides a 'deal from the day' - in which the pricing of merchandise is considerably low compared to what they would cost in shops. This makes the shoppers think they're bagging a great deal, as well as the sense of urgency round the deal increases the number of conversions.
3. Reviews off their online shoppers
According to Internet Retailer, 62% of clients look for online reviews on a product or service or service before purchasing it.
In physical stores, it's impossible for a shopper to know what other customers are saying in regards to the products - especially with the sales people ensuring they hear only the good. And that's one other reason, why they prefer reference.
Offer reviews, ratings or customer testimonials for your products and display them clearly around the product pages. The better the rating, the bigger are the likelihood of it to sell.
4. Ability to match prices
Moving derived from one of brand store to a new can be really tedious. On the other hand, switching sites to match prices of items from different brands is easier. Apart from the reviews given on different online stores, prices include the next thing that customers search for.
The best method of doing so is displaying a genuine price along with the price that you're offering. It becomes easier for them to notice the difference, so because of this, the chances of these seeking to other retail online stores become a lot lesser.
For example, in case you are running a winter sale, be sure you display the original price, the proportion of your offering and the new price on the product pages. And don't forget to highlight the offer on the homepage too.
5. Saving plenty of time
Traveling to stores that aren't close by even though you want to obtain a certain brand, can be quite a put-off. That may be the reason why most customers seek to online stores instead. The ability to search through the products and purchase the things they want, from wherever these are, saves them a lot of time.
But what these customers generally look for is the efficiency of delivery that a web-based retail store offers. Be it a 'next day delivery', '48 hours delivery' or possibly a 'standard delivery within a week of order', keep your delivery information absolutely clear. And if possible, provide them with the ability to choose their delivery date.